> For the complete documentation index, see [llms.txt](https://linkary.gitbook.io/linkary-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://linkary.gitbook.io/linkary-docs/profile-monetization/sponsored-header-auctions.md).

# Sponsored Header Auctions

Sponsored Header Auctions turn a defined section of a Linkary public profile into time-bound advertising inventory.

```
Profile owner
      |
      v
Creates header auction
      |
      v
Advertisers submit bids
      |
      v
Auction closes
      |
      v
Highest valid bidder wins
      |
      v
Winner settles USDC on Base
      |
      v
Payment verified
      |
      v
Creative submitted / moderated
      |
      v
Sponsored header activates
      |
      v
Impressions + clicks measured
      |
      v
Rental period expires
```

Auction duration defines how long bidders compete. Rental duration defines how long the winning sponsored banner can remain active after settlement and approval.

Current owner-facing rental options include 24 hours, 3 days and 7 days.

<figure><img src="https://1087592013-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGcspr3cyfJvCi6NzTi8U%2Fuploads%2FkgztNTxUDsnxuykT9KBM%2FSponsored%20Header%20Auctions.png?alt=media&amp;token=1f09caee-5bef-44e8-b81b-97804a7d62fa" alt=""><figcaption></figcaption></figure>


---

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