> For the complete documentation index, see [llms.txt](https://linkary.gitbook.io/linkary-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://linkary.gitbook.io/linkary-docs/campaigns-and-attribution.md).

# Campaigns and Attribution

Linkary's campaign layer is designed to help projects measure creator and community activity across supported channels.

A project defines a campaign and relevant participants or destinations. Supported signals can include social engagement, tracked links and onchain activity, depending on configuration and integrations.

```
Campaign
   |
   v
Creator / Community Activity
   |
   +--> Social signals
   +--> Tracked visits
   +--> Supported onchain signals
   |
   v
Campaign Analytics
```

{% hint style="info" %}
Measured association should not automatically be interpreted as proof that a campaign caused every downstream action.
{% endhint %}

<figure><img src="https://1087592013-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGcspr3cyfJvCi6NzTi8U%2Fuploads%2FaHCaVRaATJNt2UaOgbAf%2FCampaigns%20and%20Attribution.png?alt=media&amp;token=6296faf2-1ee9-487d-8e91-73d6c7a05248" alt=""><figcaption></figcaption></figure>


---

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